Strategic Orientation, Environmental Management Systems, and Eco-Innovation: Investigating the Moderating Effects of Absorptive Capacity

Environmental management studies have proposed that firms can achieve substantial cost advantages over competitors and enhance their competitive positions by implementing an environmental system (EMS). This study further investigates strategic orientation (customer, competitor, innovation orientation) focuses on the effect of EMSs eco-innovation; it also examines mediating role in relationship between eco-innovation. Furthermore, this moderating absorptive capacity EMSs. Reliability validity analyses a sample 142 respondents indicated design was effective, consistent, reliable. The findings indicate (1) (competitor positively influences EMSs, (2) influence eco-innovation, (3) capacity-enhancing (4) EMS intermediary contributes to theoretical understanding why some exhibit greater proactivity than others do.